Does the above image look familiar? It is a search result for “Hapaweb” on google.com. On the right of the result, is the HWS Technologies (formally Hapaweb Solutions)’ listing on Google My Business. So what is Google My Business listing?
Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including both Search and Maps. When you create, verify and edit your business information, you are both helping customers find your business and also tell them your story.
Here are three benefits of creating and using Google My Business
(1) Manage your information
By creating your own listing, you control and manage the information that Google users find when they search for your business or the products and services that you sell.
According to Google, businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.
It is important that when you create your listing, make sure they have access to information like your hours, contact details, pictures of your products/services, website address and street address.
(2) Interact with customers
A key feature of Google My Business is that viewers can leave reviews about your business and its products and services. This is a good tool for gaining testimonials from happy customers and engaging with both current and potential customers.
To make the best of this feature, it is highly encouraged that you read and respond to reviews from your customers, and also post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.
(3) Understand and expand your presence
When you verify your listing, you will be able to find and view insights on how customers searched for your business and where those customers are coming from.
You can also find information like how many people called your business directly from the phone number displayed on local search results in Search and Maps. When you’re ready, you can create and track the performance of Smart
campaigns to spread the word about your work.
There you are – 3 good reasons why you should have a Google My Business listing – do not wait any longer – get started.
Did you know?
Hapaweb is an authorized G Suite Partner. So you can use us to purchase any of the Google G Suite Packages ie. Basic, Business, and Enterprise. At Hapaweb, apart from providing G Suite at a lower price, we also provide all forms of support services to ensure you get the best out of the G Suite.
