Google just flipped the switch. They’ve now baked Gemini AI into all Google Workspace Business and Enterprise plans—at no extra cost.
This move is a big deal. Until now, access to Google’s most advanced AI features set companies back an extra $20 per user each month. Now, AI-powered assistance in Gmail, Docs, Sheets, Meet, and more is included by default.
This change means a couple of things. The first of which is a pricing update. But even deeper change is the fundamental shift in how AI fits into your business’ daily workflows.
What’s Changing?
Gemini AI brings Google’s latest generative AI tools directly into the apps you already use. Here’s what that means in practice:
- Gmail & Chat – AI-generated email summaries, smart replies, and auto-drafting.
- Docs & Sheets – AI-powered writing assistance, smart formatting, and data organization.
- Slides & Meet – AI-generated images, background removal, and instant meeting summaries.
- Drive – Smarter search and document summaries for faster information retrieval.
- NotebookLM & Google Vids – AI-driven research and video creation tools.
The goal here is simple. Make AI an invisible productivity booster so you can eliminate repetitive tasks and unlock new ways to work.
But Wait… Didn’t Google Raise Prices?
Yes—but not in the way you might expect. Instead of charging $20-$30 per user/month for Gemini AI as an add-on, Google folded it into Workspace plans with only a modest price increase of a few dollars per month.
Here’s the updated pricing (effective April 1, 2025):
- Business Starter – $6.25/user/month (annual) | $7/user/month (monthly)
- Business Standard – $12.50/user/month (annual) | $14/user/month (monthly)
- Business Plus – $21.50/user/month (annual) | $22/user/month (monthly)
A bit of context:
A Business Standard user previously paid $32/month for Workspace + Gemini AI. Now, that same plan costs just $14/month. Meaning, AI is now more accessible (and is a steal).
What Should Businesses Do Next?
With AI now seamlessly embedded into Google Workspace, companies can:
- Work Smarter – Automate tasks, generate content faster, and get instant insights.
- Collaborate Better – AI-assisted brainstorming, writing, and summarization improve teamwork.
- Enhance Security – AI-powered security features help protect sensitive data.
- Cut Costs – No need for separate AI subscriptions—Gemini is included.
Switching to an annual plan can also help you lock in lower rates and maximize savings.
AI is Now the Default
By now, you know AI is inevitable. It’s everywhere. By embedding Gemini AI across Workspace, Google just got your workflow an upgrade.
Need help making the most of it?
Our team at HWS can guide you through AI-powered workflows, security best practices, and more. All you have to do is reach out.
